In one of the numerous places in which I waste my precious life, there is an employee break room where, thoughtfully, a box has been left for used magazines that other colleagues might want to take home… or, more likely, to the can. These magazines are not always up to date.
But while that matters with […]

Has anyone seen the recent Cheetos Orange Underground campaign?
At first I though that the Orange Underground might be this election cycle’s secret Florida plan to, again, f@&% everything up for everyone. Apparently, it is not. (But surely that Florida plan exists.) Instead it is some kind of Cheeto-based movement to commit “random acts of Cheetos.” […]

Digging through a mountain of old papers the other day I came across a business plan written in 2003 for a New York area YWCA. Which reminded me of the simple money-maker than is Amazon Associates.

Are you a blog or a non-profit or some other small business that has a loyal following? Are you […]

The Power to Get Things Done - Try Octopz (3 Months Free)
In today’s warp-speed, hyper-competitive marketplace, creative professionals are under enormous pressure to work faster and produce more innovative communication solutions, often with limited resources.
Some creatives have discovered that by using online creative collaboration services like Octopz, they can become more flexible and responsive […]

We recently entered a relationship with the good people at voki, who have created a fun technology that allows users to create their own animated, talking avatars. What does this mean for you? It means now we have playgrounds - creative spaces where you can speak your mind, show your stuff and tout your creative […]

By Luis Rivera
Marketers plan to increase their pay-per-click (PPC) budgets by at least 11 percent in 2008, according to MarketingSherpa’s Search Marketing Benchmark Guide for 2008, as reported by eMarketer.
It’s not hard to see why, when you consider the immediacy and the measurability of PPC advertising. A marketer can follow someone who clicks through […]

by Karen Post aka the Branding Diva
Belgian Foops!, the first social networking site for GENERATION Z. It has already signed up more than 12,000 members (both born and unborn), even though it’s still in private beta mode. On Foops! parents can place pictures or sonograms on behalf of their offspring, and assist tiny members in […]

We like this video for a bunch of reasons.
1. It’s called “Goodbye to the Normals.” Since we are all about ODD, it’s resonated with us immediately.
2. We’ve all attempted running away sometime in our past. I tried when I was 6 or so. I was not as adventurous as this little red head. But, I […]

to us.
We launched the very first version of our Oddpodz site, our Odditeaz line and our blog on July 1, 2006. We can’t believe a year has gone by. We also can’t believe how much we’ve achieved. We’re not bragging or nothin’ (yes, we know, nice grammar), but our team of THREE has done A […]

What’s in a name? What does it mean to us? To others? Does the meaning change if we translate it into another language? What if we put the accent on an alternate syl-LAHH-ble? Or, if when reading it, we group the letters together differently than the author intended them to be grouped?
Translation. People are probably […]