Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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May 4, 2008
Magnifying glass on the decline of civilization site Perezhilton isn’t known for its subtle approach to the finer subtleties of the written word; indeed, “Sperminated!” may someday come to replace “in a motherly way.”
But, one thing we have noticed and on which we begrudgingly compliment Mr. Hilton is his impressively appropriate use of “you’re” and […]
Smart tips, Web & interactive, Writing
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April 14, 2008
So have you heard of this thing called Stuff White People Like? Yeah? Well, stick it in your ear; we’re sick of hearing how great you think it is. For a full accurate take on how we (meaning just me) feel(s) about it, see The New Republic article by Adam Sternbergh: “But if this blog […]
Branding, Marketing, That's Crazy Talk!, Trends, Web & interactive
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April 12, 2008
Does your company have a Wikipedia page? Do your clients?
Do You?!Wikipedia is now one of the most powerful sources of information, with, by some estimates, over 96 percent of Wikipedia pages ranking within the top 10 results of any Google search. As Elwood Blues would say, that’s “strong stuff.”
And along with the invaluable advice to […]
Marketing, Smart tips, Web & interactive
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I was lying on my couch being a lazy bum, flipping channels when I came across J. Peterman asking people questions. That’s when I had a realization:
Family Feud is the best marketing game show of all time.
DIY, Marketing, Smart tips, Web & interactive
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April 8, 2008
Those unfamiliar with The SEO Rapper get thyself immediately to the SEO Rapper site and his YouTube page. We highly recommend:
The Design Rap
If you have animation / Please use moderation; Because search engines can’t / Index the information.
…and
The Paid Search Rap
Research all your keywords and your phrases / they all sound good but they […]
Expert interviews, Marketing, Web & interactive
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April 6, 2008
Getting bloggers to write about your business of service is an excellent form of promotion. It usually doesn’t cost anything. And as word of mouth marketing, a blogger’s recommendation to her or her readers is an excellent endorsement that they can, and do, trust. But HOW?
Everyone wants some blogger love and in my experience they […]
Marketing, Smart tips, Web & interactive
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March 24, 2008
How many of you like me? I mean, really, really like me? ‘Cause all I need is a thousand.
At least that’s according to Kevin Kelly. And after reading his long but well-reasoned explanation 1,000 True Fans I’m inclined to agree with him.
Creative, DIY, Marketing, Web & interactive
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March 13, 2008
The term “irony” is thrown around a lot these days, almost exclusively wrongly, often referring to a style of dress that the wearer means to sartorially mock; see, especially, trucker hats, mustaches, one-liner pun t-shirts, and/or a stated affinity for 80s prog rock.
Meanwhile the perfect illustration of irony is happing more and more often compliments […]
Advertising, Web & interactive
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March 10, 2008
“My husband and I are getting a divorce.”
While the lede may be mis-leading, the Brazen Careerist is often full of more than just the usual my-career-blog sh*t. Everyone’s sick to death of vague, generalized advice about “Five steps you…” and “Ten tips to…” on how to create, fix, update or revolutionize “Brand You.” What’s needed […]
Smart tips, Web & interactive, Workplace
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