Does your company have a Wikipedia page? Do your clients?
Do You?!Wikipedia is now one of the most powerful sources of information, with, by some estimates, over 96 percent of Wikipedia pages ranking within the top 10 results of any Google search. As Elwood Blues would say, that’s “strong stuff.”
And along with the invaluable advice to […]

I was lying on my couch being a lazy bum, flipping channels when I came across J. Peterman asking people questions. That’s when I had a realization:
Family Feud is the best marketing game show of all time.

Getting bloggers to write about your business of service is an excellent form of promotion. It usually doesn’t cost anything. And as word of mouth marketing, a blogger’s recommendation to her or her readers is an excellent endorsement that they can, and do, trust. But HOW?
Everyone wants some blogger love and in my experience they […]

We were talking with a friend the other day who just happens to have a last name that starts with a letter that occurs very late in the alphabet. She was complaining that her entire life she’s had to be last “even when it comes to jobs. I bet I get shafted because by the […]

If you’re like me then, well, I’m sorry. But also, if you’re like me, you do a great deal of reading online but also like to collect random stuff to print out and read later at home, on the subway, in the bathtub. Here are a couple tips on how to get the maximum value […]

 
What is the productivity cost of the lag time or make-up period when one employee leaves and another moves into his or her position? That would require math which I’m not so good at so I’ll refer you to William G. Bliss of isquare.com.
“Calculating and adding all these costs, given our original example of […]

“My husband and I are getting a divorce.”

While the lede may be mis-leading, the Brazen Careerist is often full of more than just the usual my-career-blog sh*t. Everyone’s sick to death of vague, generalized advice about “Five steps you…” and “Ten tips to…” on how to create, fix, update or revolutionize “Brand You.” What’s needed […]

In one of the numerous places in which I waste my precious life, there is an employee break room where, thoughtfully, a box has been left for used magazines that other colleagues might want to take home… or, more likely, to the can. These magazines are not always up to date.
But while that matters with […]

Digging through a mountain of old papers the other day I came across a business plan written in 2003 for a New York area YWCA. Which reminded me of the simple money-maker than is Amazon Associates.

Are you a blog or a non-profit or some other small business that has a loyal following? Are you […]

We all have a few of our own memorable (even if not good!) brand sounds. For us, some are the NBC chimes, the Intel Inside sound and the Yahoo! yodel and 867-5309/Jenny by Tommy Tutone. These are all simple sounds, but they’ve gotten lodged in our brains - sometimes annoyingly so, hence another name for […]