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By Karen Post, Branding Diva®
It’s no understatement to say women rule. They make up over […]

by Jocelyn
I was among the millions who watched Big Brown gallop to victory in the Kentucky Derby this weekend. My celebratory mood was quickly changed to shock, horror and sadness as I learned that second place finisher, Eight Belles, had suffered a life ending injury (sidebar: my heart really sank because as an almost-lifelong equestrian […]

Magnifying glass on the decline of civilization site Perezhilton isn’t known for its subtle approach to the finer subtleties of the written word; indeed, “Sperminated!” may someday come to replace “in a motherly way.”
But, one thing we have noticed and on which we begrudgingly compliment Mr. Hilton is his impressively appropriate use of “you’re” and […]

by Zo
We’ve had a lifelong fondness for horses and have always wanted to go to Churchill Downs on that first Saturday in May to see the run for the roses firsthand. With it’s history, tradition, excitement, glamour and mint juleps it’s an experience we’d like to experience one day. We don’t have tickets, so here […]

by Zo (that’s me at the bottom with the hat)
1. Bob Marley – no, we didn’t smoke pot. It was a cruddy, rainy day and we’d gotten a couple crummy emails from people and all of a sudden Sun is Shining came on the radio. And, we decided, yes, the sun is shining. Somewhere. Things […]

by J. Ring
Part of our morning routine is to read blogs and other news sources for tidbits of information to pass along to our audience.
This post over at the Creative Generalist made our day. It is a great example of creativity and context. We’re not going to explain it here. You must read for yourself.
After […]

Does your company have a Wikipedia page? Do your clients?
Do You?!Wikipedia is now one of the most powerful sources of information, with, by some estimates, over 96 percent of Wikipedia pages ranking within the top 10 results of any Google search. As Elwood Blues would say, that’s “strong stuff.”
And along with the invaluable advice to […]

I was lying on my couch being a lazy bum, flipping channels when I came across J. Peterman asking people questions. That’s when I had a realization:
Family Feud is the best marketing game show of all time.

Getting bloggers to write about your business of service is an excellent form of promotion. It usually doesn’t cost anything. And as word of mouth marketing, a blogger’s recommendation to her or her readers is an excellent endorsement that they can, and do, trust. But HOW?
Everyone wants some blogger love and in my experience they […]