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By Karen Post, Branding Diva®
It’s no understatement to say women rule. They make up over […]

Brandchannel has released its 2008 Brandjunkie Award results (re-branded from the annual Brandchannel Reader’s Choice Award) and one thing is apparent, Brandjunkies are not to be trusted.

Recently, Portfolio magazine looked at the potential spending for this year’s presidential election and settled on a probable figure of $1 billion. That, Portfolio rightly noted, is a serious bargain.
Porfolio’s reasoning is that, comparatively, $1 billion buys a lot more than, say, Microsoft’s $500 million to promote Vista. One gets you written into the history […]

We all have a few of our own memorable (even if not good!) brand sounds. For us, some are the NBC chimes, the Intel Inside sound and the Yahoo! yodel and 867-5309/Jenny by Tommy Tutone. These are all simple sounds, but they’ve gotten lodged in our brains - sometimes annoyingly so, hence another name for […]

Are you one out of 1,000? The one of 1,000 that can smell sound? It is a psychological phenomenon called synesthesia, in which an individual can smell a sound or hear a color. Most of these people are not aware they are synesthetes: they think the way they experience the world is normal. This accoriding […]

An Introduction to Trademarks for Small and Medium-Sized Enterprises
What is a trademark?
A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises. Any distinctive words, letters, numerals, drawings, pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services […]

A carefully selected and nurtured trademark is a valuable business asset for most companies. For some, it may be the most valuable asset they own. Estimates of the value of some of the world’s most famous trademarks such as Coca-Cola or IBM exceed […]

In order of estimated number of speakers

 
Language
Estimated speakers

1
Chinese (Mandarin)
1,070,000,000

2
English
508,000,000

3
Hindustani
497,000,000

4
Spanish
392,000,000

5
Russian
277,000,000

6
Arabic
246,000,000

7
Bengali
211,000,000

8
Portugese
191,000,000

9
Malay-Indonesian
159,000,000

10
French
129,000,000

Based upon a 1998 survey. There are also three other languages that are spoken by more than 100 million people each: German (128 million), Japanese (126 million), and Urdu (105 million).
Source: Opusfourfour.com
To read more fun word and language factoids, and get some ideas for brand or product […]

When creating a PowerPoint (or any other kind of) presentation, lay it out in a cohesive manner, not as a set of unrelated slides. You want to tell a story. Part of that story telling is using your slide titles wisely. They should be thought of as brief sentences that when strung together could tell […]

This is an oldie, but a goodie and sort of contradicts our Smart Tip of the week, where we suggest that you should boil down your PowerPoint slides to as few words as possible. But, hey, we like to hear all sides of an argument and challenge our own Smart Tips.
This article from the New […]