We asked some of our colleagues and members how and where they find the fuel for their creative businesses, and they answered in droves!
Sharon Hill suggests the following.
“I subscribe to news clip services and several blogs, along with many newspapers’ online newsletters and news feeds. It’s about 300-500 releases or stories a day and I […]

Do you ever have those dreams where you’re still at work? I do. Never the good parts, only the seemingly hopeless stressful parts.
I worked in the service industry for years, waiting tables and bartending to get through school and pay the extra bills. One dream I will never forget was my odd currency dream. When […]

A tip from a colleague on creative problem-solving:
“I revel in taking each project and turning it around so it may be viewed from a strange but strangely enlightening angle. From there the concept an grow and you can discover what’s beneath the surface to make the right connections for it to succeed. I research keywords, […]

We recently entered a relationship with the good people at voki, who have created a fun technology that allows users to create their own animated, talking avatars. What does this mean for you? It means now we have playgrounds - creative spaces where you can speak your mind, show your stuff and tout your creative […]

by Karen Post aka the Branding Diva
Ignite through the nose.
Some say that scent conjures more emotion with any other sense, yet many brand leaders overlook this opportunity. Just a few places to consider adding scent to enhance your customer’s experience may include in your: product, office or environment, packaging, paper, thank-you note, or mailers
Think about […]

It’s the time of year for lists and predictions, so here is our token addition to the mix (with a twist): A round up of historical predictions and some interesting quotes from the past regarding the future and the success of certain inventions. After all, being an oddpod is all about seeing possibilities, being curious, […]

…where do you find great, inexpensive photography?
The quality of photography is so important in strategic communication. In fact, I believe it’s the most vital magnet to draw an audience into your message. It used to be great stock photography was very expensive and prohibitive to most small companies. Well today there are many viable options. […]

by Karen Post aka the Branding Diva
Stamping your name on every single promotional item you can find will not ensure big brand buzz, but may certainly fill up circular filing cans fast.
Printing your logo on promotional items can be an effective branding tactic or a useless expense. It is up to you.
The selection of brandable […]

by Karen Post aka the Branding Diva
I was just in Ponte Vedra, Florida speaking at the 99th annual conference for the Water and Wastewater Equipment Manufacturers Association (WWEMA).

If you have not been to Ponte Vedra it’s a fabulous place. Beautiful beaches and an elegant, historic resort called the Ponte Vedra Inn and Club.

A brand that […]

by Karen Post aka the Branding Diva
Have you ever noticed that most of the top brands in any industry that become historic icons have broken a mold of commonhood and predictability to get there? They traveled to foreign turf, believed in something obscure and unknown, and now dominate a category. They were not afraid to […]