Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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May 12, 2008
When working with branding clients in the past, we have used an exercise that forces them to distill their brand down to one word. It’s tough.
We found this “game” this morning. Built on the premise that “a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what […]
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May 7, 2008
By Karen Post, Branding Diva®
I’m one of the luckiest people around. I get paid to create, talk and help people grow their businesses. Except this morning when my clock went off at 4 AM, I wasn’t feeling so fortunate or, for that matter, creative.
I have a speaking gig in Memphis, TN on Wednesday. The event […]
April 22, 2008
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April 14, 2008
So have you heard of this thing called Stuff White People Like? Yeah? Well, stick it in your ear; we’re sick of hearing how great you think it is. For a full accurate take on how we (meaning just me) feel(s) about it, see The New Republic article by Adam Sternbergh: “But if this blog […]
Branding, Marketing, That's Crazy Talk!, Trends, Web & interactive - Add your Comment »
April 3, 2008
Brandchannel has released its 2008 Brandjunkie Award results (re-branded from the annual Brandchannel Reader’s Choice Award) and one thing is apparent, Brandjunkies are not to be trusted.
Branding, Marketing, Research & stats, Trends - Add your Comment »
March 26, 2008
Hey, did you hear that Wal-Mart is trying to murder some brain-damaged woman?
Seriously though, Wal-Mart won a suit to recoup health care payments it made to a woman who was hit by a truck. As she settled with the truck’s insurance company, Wal-Mart requested, and was rightly awarded the payments it had made to her. […]
March 21, 2008
When a classic brand crashes into modern sensibilities and changed outlooks should the brand change? Clearly, Darkie/Darlie toothpaste had to go. But what about the Levi’s whips?
Ahlin shows us what a more humane Levi’s logo would look like.
March 7, 2008
Has anyone seen the recent Cheetos Orange Underground campaign?
At first I though that the Orange Underground might be this election cycle’s secret Florida plan to, again, f@&% everything up for everyone. Apparently, it is not. (But surely that Florida plan exists.) Instead it is some kind of Cheeto-based movement to commit “random acts of Cheetos.” […]
Advertising, Branding, Marketing, Web & interactive - Add your Comment »
March 4, 2008
by Karen Post aka the Branding Diva
“Can’t get that brand out of my head…” Have you heard that song? We all have. Well, maybe not that exact melody, but some memorable sound effect, cool tune, or catchy jingle. And I’ll bet there was a direct connection to some brand experience.
Martin Lindstrom discusses that very idea […]
