Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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February 27, 2008
An Introduction to Trademarks for Small and Medium-Sized Enterprises
What is a trademark?
A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises. Any distinctive words, letters, numerals, drawings, pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services […]
February 23, 2008
There are a numerous approaches to brainstorming, but whichever approach you use, there are several key factors which make the difference between a successful brainstorming session and a mediocre brainstorming session.
State your challenge correctly.
In order to get the right ideas, you need to ensure that you are giving the brainstorm session participants the right challenge. […]
February 11, 2008
Customers are our best loyalty teachers. And the lessons gleaned from ‘problem’ customers are often rich and long lasting. Consider these less-than-ideal customer types and some of the loyalty-making insights they provide.
Rules Breakers: Keep an eye on them
Consider the case of a home shopping channel, which religiously applied the industry’s RFM (Recency, Frequency, […]
February 10, 2008
By Jill Griffin
Trust. It’s in short supply these days and for good reason. Pick up any newspaper, read an online chat board, or tune in to any news show and you’re likely to hear about an organization or person who has violated the trust placed in them. The result? […]
January 20, 2008
Tim Frick discusses web development issues and his new book, Managing Interactive Media Projects.
Five biggest web developer mistakes:
1. Not Giving the Big Picture – Clients usually have no idea what a web update or overhaul entails. Make sure to take them through the ENTIRE process so they have a clear understanding of activities […]
December 18, 2007
By Luis Rivera
Marketers plan to increase their pay-per-click (PPC) budgets by at least 11 percent in 2008, according to MarketingSherpa’s Search Marketing Benchmark Guide for 2008, as reported by eMarketer.
It’s not hard to see why, when you consider the immediacy and the measurability of PPC advertising. A marketer can follow someone who clicks through […]
November 4, 2007
Creativity and Trust
For the last ten years or so I have had two major fears. Spiders and looking down over the edge of things. So… the other day I was driving along and the road suddenly became a bridge transition. That sinking feeling in my stomach started and I felt the tension building up. […]
October 27, 2007
Article courtesy Billy Roberts
www.billyrobertsdesign.com
There it was. I was at Starbucks getting my daily Chai Latte and staring back at me was this little sock puppet owl. It had a feeling of yesteryear and grand mom sewing it up just for me. I realized the owl a bit ‘odd’ having nothing to do with coffee, so […]
October 24, 2007
Article courtesy of Jennifer Iannolo & The Gilded Fork
If a guest can come away from the table with that kind of inspiration, it should stress to you the kind of importance ambience can have on the experience of a dining guest. The entire premise for this section of The Gilded Fork is to perpetuate […]
September 28, 2007
831 Washington · New York, NY · 10014 · USA · www.earnestsewn.com
Article courtesy Kudos magazine
“Like our denim brand, every aspect of the concept store’s decor has a historical reference, and is extremely unique…”
In April of 2005, Earnest Sewn’s first concept store, named “An Earnest Cut & Sew” opened its doors in New York City’s historic […]
