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May 12, 2008
Ah, to feel the freedom of the grass between your toes and a refreshing breeze in your hair in the metaphoric sense of what it must be like to produce an ad for Playboy magazine.
None of that “You can’t show nipples.” or “That pun is insulting.” As is demonstrated in a scanned page after the […]
When working with branding clients in the past, we have used an exercise that forces them to distill their brand down to one word. It’s tough.
We found this “game” this morning. Built on the premise that “a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what […]
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By Karen Post, Branding Diva®
It’s no understatement to say women rule. They make up over […]
Marketing, Research & stats, Smart tips - Add your Comment »
May 7, 2008
By Karen Post, Branding Diva®
I’m one of the luckiest people around. I get paid to create, talk and help people grow their businesses. Except this morning when my clock went off at 4 AM, I wasn’t feeling so fortunate or, for that matter, creative.
I have a speaking gig in Memphis, TN on Wednesday. The event […]
It’s always the small losers that people forget about when they do something silly like, you know, demand freedom from repression for the largest population on earth.
If China’s government stops being a repressive authoritative regime, how are (mostly) crappy indie movies like this going to find their fawning, self-effected Yupster audiences?
I stole this little […]
May 6, 2008
But in the age of banner and ad blindness, might the Anti-Advertising Agency’s approach backfire and actually draw more attention to an ad?
May 5, 2008
by Jocelyn
I was among the millions who watched Big Brown gallop to victory in the Kentucky Derby this weekend. My celebratory mood was quickly changed to shock, horror and sadness as I learned that second place finisher, Eight Belles, had suffered a life ending injury (sidebar: my heart really sank because as an almost-lifelong equestrian […]
May 4, 2008
Magnifying glass on the decline of civilization site Perezhilton isn’t known for its subtle approach to the finer subtleties of the written word; indeed, “Sperminated!” may someday come to replace “in a motherly way.”
But, one thing we have noticed and on which we begrudgingly compliment Mr. Hilton is his impressively appropriate use of “you’re” and […]
