helpful tips for creative professionals and business owners
Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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April 11, 2008
Hey Dude,
Due to a mix up by the mailwoman I just wanted to let you know that, yeah, I know you’re getting Playboy delivered. That’s pretty sly. No way the wife will accidentally get it there. I applaud you, most of all because in this online-porn day and age Playboy is kind of the old, […]
I was lying on my couch being a lazy bum, flipping channels when I came across J. Peterman asking people questions. That’s when I had a realization:
Family Feud is the best marketing game show of all time.
DIY, Marketing, Smart tips, Web & interactive - Add your Comment »
April 9, 2008
It is a very busy day here so apologies for the lack of the kind of high caliber material you have come to expect.
We’ll just note that with the Tibet protests heating up, somebody is missing a serious marketing opportunity. Remember Mr. and Mrs. Tree-Hugger, even you should remember to trademark!
PS: Our (my) favorite Tibet […]
April 8, 2008
Those unfamiliar with The SEO Rapper get thyself immediately to the SEO Rapper site and his YouTube page. We highly recommend:
The Design Rap
If you have animation / Please use moderation; Because search engines can’t / Index the information.
…and
The Paid Search Rap
Research all your keywords and your phrases / they all sound good but they […]
Expert interviews, Marketing, Web & interactive - Add your Comment »
April 6, 2008
Getting bloggers to write about your business of service is an excellent form of promotion. It usually doesn’t cost anything. And as word of mouth marketing, a blogger’s recommendation to her or her readers is an excellent endorsement that they can, and do, trust. But HOW?
Everyone wants some blogger love and in my experience they […]
Marketing, Smart tips, Web & interactive - Add your Comment »
April 5, 2008
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April 4, 2008
My goodness. Talk about speaking to your market.
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April 3, 2008
Brandchannel has released its 2008 Brandjunkie Award results (re-branded from the annual Brandchannel Reader’s Choice Award) and one thing is apparent, Brandjunkies are not to be trusted.
Branding, Marketing, Research & stats, Trends - Add your Comment »
April 1, 2008
This is odd. Were you aware that EasyJet does not own its brand?
From Wikipedia: “unlike most other airlines. Sir Stelios Haji-Ioannou, the founder and largest individual shareholder of EasyJet, has sole ownership of the ‘easy’ brand and licenses it to the airline (as well as to all other easyGroup businesses). For most ‘easy’ businesses, the […]
