We all have a few of our own memorable (even if not good!) brand sounds. For us, some are the NBC chimes, the Intel Inside sound and the Yahoo! yodel and 867-5309/Jenny by Tommy Tutone. These are all simple sounds, but they’ve gotten lodged in our brains - sometimes annoyingly so, hence another name for them, ‘earworm.’

How are these sounds created? What makes them memorable? Is there a magic formula? We wanted to know so that we could pass the information along to you.

We found a great series of podcasts called BRAND SOUNDS series with John Groves. There’s tons of good info on topics such as: composing unforgettable brand sounds, when to hire a sound consultant and answers to the question “Is a Sound Logo a Sound ID?”

Check them out here.