When a classic brand crashes into modern sensibilities and changed outlooks should the brand change? Clearly, Darkie/Darlie toothpaste had to go. But what about the Levi’s whips?
Ahlin shows us what a more humane Levi’s logo would look like.

Recently, Portfolio magazine looked at the potential spending for this year’s presidential election and settled on a probable figure of $1 billion. That, Portfolio rightly noted, is a serious bargain.
Porfolio’s reasoning is that, comparatively, $1 billion buys a lot more than, say, Microsoft’s $500 million to promote Vista. One gets you written into the history […]

It is.

If you’re like me then, well, I’m sorry. But also, if you’re like me, you do a great deal of reading online but also like to collect random stuff to print out and read later at home, on the subway, in the bathtub. Here are a couple tips on how to get the maximum value […]

It appears that even He needs a little marketing help sometime. Church Marketing Sucks is a site dedicated to helping churches better market themselves through practical, hands-on methods. From their FAQs:
“Church marketing efforts and communication in general suck. We’ve got the greatest story ever told, but we don’t know how to tell it. The church […]

Over the last decade or so the consumer market has been driven by one word, “segmentation.” Twenty kinds of toilet paper instead of three. Coffees galore. John Meyer Caribbean cruises. The drill down to a nichier niche has continues unabated. And, by and large, this has been a good thing. By and large, choice has […]

I, the undersigned, recognizing the patronizing and subliminally dismissive communication that the word has now become, from here on pledge to halt all usage of the term “thanks” on any and all communications be they of a personal or business nature. This includes all uses in return emails simply stating “thanks” to colleagues who perform […]

Have a question? Any question*. We’ll put our collective heads together, leverage our experience and try to answer it for you.
Send it to info@oddpodz.com
What do you have to lose?
 
*No. Go and see a doctor for that.

The term “irony” is thrown around a lot these days, almost exclusively wrongly, often referring to a style of dress that the wearer means to sartorially mock; see, especially, trucker hats, mustaches, one-liner pun t-shirts, and/or a stated affinity for 80s prog rock.
Meanwhile the perfect illustration of irony is happing more and more often compliments […]

Phil Villarreal is a writer.
Oddpodz: You write the blog Because I Told You So. You subtitled it “Free Porn” despite it having no porn. Besides disappointing me, what a genius SEO decision that is; can I steal it?