http://www.oddpodzblog.com/2008/03/4-simple-steps-to-amp-up-your-brand-voice/ Mon, 12 May 2008 05:51:27 +0000 http://wordpress.org/?v=2.3.2 http://www.oddpodzblog.com/2008/03/4-simple-steps-to-amp-up-your-brand-voice/#comment-93 4 simple steps to amp up your brand voice-Download Music Tue, 04 Mar 2008 16:29:06 +0000 http://www.oddpodzblog.com/2008/03/4-simple-steps-to-amp-up-your-brand-voice/#comment-93 [...] Dale wrote an interesting post today onHere’s a quick excerptBorrowing sound and music elements that are not copyright free will bring you a big fat, loud lawsuit. Brand noises are intellectual property and can be protected. The Sega scream is. • Think all touch points, not just the obvious. … [...] […] Dale wrote an interesting post today onHere’s a quick excerptBorrowing sound and music elements that are not copyright free will bring you a big fat, loud lawsuit. Brand noises are intellectual property and can be protected. The Sega scream is. • Think all touch points, not just the obvious. … […]

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