Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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February 29, 2008
by Ann Marie Gardner
I am pleased to post my first blog about an exciting new project for Oddpodz. As the newest member of the marketing team, I accompanied Karen Post (Oddpodz co-founder) on a field trip to the Savannah College of Art and Design (SCAD). Oddpodz has been chosen to receive a branding/marketing jolt from […]
February 27, 2008
An Introduction to Trademarks for Small and Medium-Sized Enterprises
What is a trademark?
A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises. Any distinctive words, letters, numerals, drawings, pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services […]
February 26, 2008
A carefully selected and nurtured trademark is a valuable business asset for most companies. For some, it may be the most valuable asset they own. Estimates of the value of some of the world’s most famous trademarks such as Coca-Cola or IBM exceed […]
In order of estimated number of speakers
Language
Estimated speakers
1
Chinese (Mandarin)
1,070,000,000
2
English
508,000,000
3
Hindustani
497,000,000
4
Spanish
392,000,000
5
Russian
277,000,000
6
Arabic
246,000,000
7
Bengali
211,000,000
8
Portugese
191,000,000
9
Malay-Indonesian
159,000,000
10
French
129,000,000
Based upon a 1998 survey. There are also three other languages that are spoken by more than 100 million people each: German (128 million), Japanese (126 million), and Urdu (105 million).
Source: Opusfourfour.com
To read more fun word and language factoids, and get some ideas for brand or product […]
by Karen Post aka the Branding Diva
Cutting through the clutter of sameness gets tougher every day. Message overload and disruptive and many times useless data are all trying to find a little space in the overstimulated, simpleminded brains of our market.
It’s not only a busy place, but the reality is there are a handful of […]
February 25, 2008
In a prediction for 2007, trend and inspiration organization PSFK stated on its site: “…consumers will react by engaging in brand abstinence…” consumers will ask questions like, “Why should I replace my phone so often? What will happen to my old one? Why upgrade my PC? Do I really need a faster machine made of […]
The Power to Get Things Done - Try Octopz (3 Months Free)
In today’s warp-speed, hyper-competitive marketplace, creative professionals are under enormous pressure to work faster and produce more innovative communication solutions, often with limited resources.
Some creatives have discovered that by using online creative collaboration services like Octopz, they can become more flexible and responsive […]
February 24, 2008
Mitt Romney has dropped out of the race (but not until spending about $40 million of his own fortune). Billionaire Mike Bloomberg might run. Billionaire Ross Perot DID run, as did Nelson Rockefeller, several times.
While hardly new, it appears that running for president is a hobby for insanely rich men. And why not? But why […]
February 23, 2008
There are a numerous approaches to brainstorming, but whichever approach you use, there are several key factors which make the difference between a successful brainstorming session and a mediocre brainstorming session.
State your challenge correctly.
In order to get the right ideas, you need to ensure that you are giving the brainstorm session participants the right challenge. […]
February 21, 2008
It’s a Wrap:
5 Fads from the Slimming Fashion Industry
There’s always the question of what to do with those extra pounds, particularly at this time of year. Should you squeeze them back, tuck them in, wrap them up, camouflage them, or simply let hang? Well, whatever your preferred method for masking that extra chub, there’s a […]
