Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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January 30, 2008
We asked our colleagues what they do to stay creative and they answered. This tip shows how getting out of your cubicle, watching, listening and observing the crowds can set you apart from the crowd. A new marketing message or strategy, or perhaps, a brand new brand story may emerge.
“When I am uninspired I go […]
January 29, 2008
When you have worked hard to create your brand image, you must always represent it in everything that you do. Consistency is the key to make your brand believable and indelible.
Here is an example of what not to do.
Karen had a car service that she used to take her to the airport when Oddpodz was […]
by Karen Post aka the Branding Diva
The goal of a brand is to connect to the market with emotion and relevance. Make it an engaging, enjoyable experience; have a premise, point, obstacle/solution; and be memorable. Applying storytelling principles to a brand strategy simply makes the journey more efficient and effective.
There is no universal formula to […]
January 28, 2008
Young men are the most frequent online video viewers, but US Internet users of all ages are getting into the act.
That is the main finding of BurstMedia’s “Online Insights” report, conducted in December 2007.
70% of users surveyed had viewed online video content. A majority of all age segments had watched online videos, including more than […]
“In a group, vary the environment. Break the routine. Brainstorm with people outside your industry. Outsiders will ask questions from an ‘unlocked’ and varying perspective.
Plus, listen to everyone - not matter the source. My son asked me just last week why there is no TiVo for radio!
Finally, I run - everyday. Without headphones. It frees […]
January 23, 2008
How do you stay ahead of it all?
Every month we will feature a guru, forward thinker and visionary change agent. Someone who covers what’s happening before many even think about it, someone who writes about cool stuff or has some opinionated conviction on the subject of tomorrow. Also check out the links to some very […]
January 22, 2008
by Abram Sauer
Remember when you first heard the words “advertorial,” the practice of mixing up editorial content with advertisements? To barrow from other advertising for this editorial, we’ve come a long way, baby.
The idea that we’re living in a world where editorial content is walled off from the influence of […]
9 Heroes of the Courtroom
With all of the negative press these days about some prominent and not-so- prominent attorneys, we thought it was time to put the spotlight on some folks who knew their way around the courtroom.
Oliver Wendell “You Bring the Chips, I’ll Bring the Famous Quote” Holmes Jr. (1841 – 1935)
Notable for:Writing The […]
January 21, 2008
Good, relevant content is king when it comes to appearing at the top of the results list for the big search engines. There are other ways to control your brand image and direct traffic indirectly to your site. Press releases, photos and videos tagged for content keywords and linked to your site can provide other […]
Advertisers are paying up to $2.7 million for a 30-second spot this year, up from $2.6 million in 2007.
Source: The Wall Street Journal
