Welcome to the Oddblog, a place for optimistic, independent and creative thought leaders. Think, talk, vent and exchange about what's important. We rap on marketing, buyer loyalty, selling, biz development, branding, new media, creativity, innovation and entrepreneurism.
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December 27, 2007
It’s the time of year for lists and predictions, so here is our token addition to the mix (with a twist): A round up of historical predictions and some interesting quotes from the past regarding the future and the success of certain inventions. After all, being an oddpod is all about seeing possibilities, being curious, […]
December 24, 2007
Every single living entity in the business world has a brand. Brands happen when a company takes its first breath. When it opens its doors, sets the sales troops loose on the battlefield, prints the business cards, and handles the first stressed-out customer, it is developing a brand.
The brand is the by-product of all of […]
…where do you find great, inexpensive photography?
The quality of photography is so important in strategic communication. In fact, I believe it’s the most vital magnet to draw an audience into your message. It used to be great stock photography was very expensive and prohibitive to most small companies. Well today there are many viable options. […]
This question comes to us from our pal, Carrie:
I am a graphic designer and I had to work in a “cross-functional team” at my office. I had to work with people from accounting to develop a new logo. Don’t ask me why. Here’s my question.
Why is it so hard for two intelligent people to communicate […]
December 22, 2007
Saying One Thing but Meaning Your Mother: 8 Thoughts on Freud
Sigmund Schlomo Freud (aka Sigmund Freud) and his psychoanalytic theory have had an enormous impact on 20th-century culture, but his influence on psychological science is hotly contested. He’s been described as a visionary, a genius and an intellectual giant. On the other hand, some people […]
Lots of people can’t spell your name and many can’t type. Some may type too fast and end up somewhere on the Web miles from your address.
Don’t miss a new customer!
Secure your Web address in several versions: spell it correctly and with commonly typed errors.
Marketing, Research & stats, Smart tips - Add your Comment »
December 21, 2007
A great name is like extra octane in a brand. A bad, boring or sound-alike name won’t necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency.
Do you have a name that basically sucks?
If so, shame on you. If you acquired it, I send my sympathy.
Should […]
December 18, 2007
By Luis Rivera
Marketers plan to increase their pay-per-click (PPC) budgets by at least 11 percent in 2008, according to MarketingSherpa’s Search Marketing Benchmark Guide for 2008, as reported by eMarketer.
It’s not hard to see why, when you consider the immediacy and the measurability of PPC advertising. A marketer can follow someone who clicks through […]
December 17, 2007
Get your heartbeat going, your creative genius will follow.
Researchers at Middlesex University showed that participants scored significantly higher on creative tests after 25 minutes of aerobic exercise.
Jump in place, chase your cat, jog in the mall, just get off your butt and burn some rubber.
Does Your Brand Need to be Born Again?
by Karen Post
Brand visual communication and even language has its time. And like that light blue leisure suit—know when it time to part ways—lose that old 1975 typeface on your collateral, scrap book that tired, dated brochure photo from college and start touting a relevant, contemporary tagline. Maybe […]
