by Jocelyn Ring
We’ve all felt the warm and fuzzies from a brand when we’re watching their tear-jerker of a commercial, listening to a friendly voice on a radio spot, viewing the breathtaking, aspirational images in a glossy magazine, or taking them up on some wonderful offer that will save us money or change our lives.
Then, […]

by Karen Post aka the Branding Diva
Have you ever noticed that most of the top brands in any industry that become historic icons have broken a mold of commonhood and predictability to get there? They traveled to foreign turf, believed in something obscure and unknown, and now dominate a category. They were not afraid to […]

We need your help discovering new places. Visit our places page to contribute or tell us about your find in the comments
The Mansion on Forsyth Park, located in Savannah’s historic district, is more than just a hotel. This restored 1888 Victorian mansion is also home to over 400 works of art in its Grand Bohemian […]

Dear Openeyez Reader,
It has been over a year since we started bringing you Openeyez, our weekly round-up of finds, quirky trivia and random wisdom.
As we grew, our readers have provided loads of valuable feedback. A large amount of that feedback has shown a serious interest in how one can amp-up his or her creativity to […]

by Karen Post aka the Branding Diva
Either one can be OK, it just depends who your market is and what you are selling. All brands have personalities. Think of your brand as a person you are introducing to a single friend. Communicate the brand’s behavioral ways, human attributes, and interesting characteristics (aggressive, fun, smart, confident […]

Every brand should have a concise written document that encapsulates its essence. This form should succinctly include brand name, brand category (purpose), brand distinction, (this is not the fact you love your customers or that your product is quality, but some truly distinct attribute) brand promise (an emotional payoff), brand personality, brand visual code, and […]

Nedra Kline Weinreich is the president and founder of Weinreich Communications and is one of the foremost experts in social marketing.
A frequent speaker, Nedra teaches social marketing at UCLA’s School of Public Health and was adjunct faculty at Georgetown University. She is the author of Hands-On Social Marketing: A Step-by-Step Guide and a prominent blogger […]

5 Greatest Sculptors of All Time
Playing in two dimensions is easy enough, but what truly separates the men from the boys? Maybe it’s when you give up your easel for a tool belt and get to work with a hammer and chisel. These amazing sculptors took their talents 3-D.
Donatello (1386?-1466)
Unquestionably the greatest sculptor of the […]

This week’s question of the week is based on the thoughts of our current Pole Vaulter, 2thinknow.com’s Christopher Hire. He strongly believes that “too many people equate innovation with change alone.” They are wrong. Rather, “[he and his firm believes], innovation is a change to benefit and advance mankind and civilization.” Furthermore, “If it […]

by Karen Post aka the Branding Diva
Belgian Foops!, the first social networking site for GENERATION Z. It has already signed up more than 12,000 members (both born and unborn), even though it’s still in private beta mode. On Foops! parents can place pictures or sonograms on behalf of their offspring, and assist tiny members in […]